AI Value Advisory

AI value is measurable.

Yet it rarely reaches the P&L.

We measure what AI is doing to your P&L. Margin contribution, retention, deal multiples. Backed by a private benchmark of 200+ AI deployments. For founders, PE and VC backed operators, and investors.

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The Thesis

AI value is measurable, predictable, and maximisable if you have the data.

i

Multiples, not abstractions

Every score we give connects to an indicative revenue multiple. Founders see what AI is doing to enterprise value, not a maturity grade.

ii

Built on real deployments

We track what AI actually moved at companies that look like yours. No vendor case studies. No demo theatre.

iii

Operator and investor lens

Arno comes from financial stress-testing. Christan from product and ops. Either one alone is incomplete. Together, they catch what DD usually misses.

Founders

Two former EY-Parthenon consultants. One verdict.

Christan Doornhof

Christan Doornhof

Co-founder, AI Value Firm

Led product and technology assessments in due diligence for tech and SaaS deals at EY-Parthenon. Now works with leadership teams on AI decisions that have real consequences for cost, performance, and accountability. Hands-on experience taking AI from pilot to production where outcomes had to hold up beyond the demo.

AI ImplementationProduct & Strategy
Arno Meijer

Arno Meijer

Co-founder, AI Value Firm

Ran the financial analysis on tech and SaaS due diligence at EY-Parthenon, buy-side and sell-side, building the models buyers rely on to size risk and justify multiples. Applied that same lens as a VC investor, managing a portfolio of several companies, stress-testing unit economics, and advising founders on the numbers that matter.

Valuation & Unit EconomicsVC & Portfolio
Before You Decide

Tell us what you're trying to figure out.

30-minute call with Arno or Christan. No pitch. We tell you what we'd actually run, or where to start.

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No email wall. No follow-up spam.